A Do It Yourself Cost Guide To ‘Quality’ Content
The creation and launch of a new website is an exciting endeavour. However, to truly make your mark in the crowded online space and ensure your site ranks quickly, you need a suite of digital tools and services at your disposal.
From SEO to SEM, email marketing, web hosting, and research tools, the right mix of resources can pave your way to success.
This breakdown provides an overview of the essential tools and services required for a new website, complete with their costs so that you can plan your budget effectively.
| Tool/Service | Monthly Cost (EUR) | Annual Cost (EUR) |
|---|---|---|
| SEO Tools | ||
| SEMrush | €101.96 | €1,223.49 |
| SEO Spider | €12.75 | €153.00 |
| Moz Pro (basic plan) | €84.15 | €1,009.80 |
| SEM Tools | ||
| Optmyzr | €232.90 | €2,794.80 |
| Email Marketing Tools | ||
| MailChimp (Essentials plan) | €8.49 | €101.89 |
| Web Hosting | ||
| Shared Hosting (average) | €6.38 | €76.50 |
| Social Media Management Tools | ||
| Buffer | €12.75 | €153.00 |
1. SEO Tools
SEO, or Search Engine Optimization, is the backbone of any successful website. It ensures your website is discovered by search engines and ranks higher in search results, thereby driving organic traffic. Here are some top-tier tools to consider:
2. SEM Tools
Search Engine Marketing (SEM) tools help optimize your paid search strategy, improving your website’s visibility in SERPs (Search Engine Results Pages) through paid advertising. Here are some essential SEM tools:
3. Email Marketing Tools
Email marketing is a powerful tool for nurturing relationships with your visitors and turning them into loyal customers. The cost for these tools can vary greatly depending on the tool and the number of subscribers. For example, MailChimp, a popular email marketing platform, starts around 10/month for the Essentials plan..
4. Web Hosting
Web hosting is a service that allows your website to be accessible via the World Wide Web. Costs vary depending on the service and the specifics of the website. On average, shared web hosting costs around 5 to 10 euros per month, VPS hosting ranges from 20 to 80 per month, and dedicated hosting can cost from 60 to over 250 per month, as of 2023.
5. Keyword Research Tools
Keyword research tools help identify the keywords your target audience is using, which is crucial for both SEO and SEM. Google Keyword Planner is a free tool, but there are also paid options such as SEMrush (already listed above) and Ahrefs (pricing varies).
6. Content Creation Tools
Content is king in the digital world, and having the right tools can streamline the content creation process. This could include costs for a CMS like WordPress (which has free and paid plans), as well as costs for writers, photographers, designers, etc. if you’re not creating all of the content yourself.
7. Social Media Management Tools
With the importance of social media in today’s digital marketing landscape, having a tool to manage your social media presence is essential. Buffer, for example, starts around $10 / month.
8. Analytics Tools
Understanding your website traffic and user behaviour is key to making informed decisions about your marketing strategies. Google Analytics, a comprehensive free tool, can help you track and analyze important metrics, while Google Data Studio (already mentioned) can aid in more profound analysis.
Conclusion
Launching a new website is more than just crafting visually appealing web pages. It involves a strategic investment in various digital tools and services that can help your website quickly gain rank and visibility. The cost of these tools and services can vary based on your specific needs and the size of your operations.
Remember, while the initial investment might seem substantial, these tools are designed to drive traffic, engage visitors, and eventually increase your revenue. By understanding the costs involved upfront, you can budget effectively and set your website up for success.
In ‘the old days’ I could rank and get substantial traffic to a website with about 5 or 6 pages. Those days are pretty much over, nowadays you need comprehensive content and it takes a lot of time, there is no real quick fix. My plans are about as quick as is sensible.
Please note: Prices of the SEO tools can vary and may have changed since our last update which is, ermm, today, haha 2023. Always check the latest prices and features of any tool or service before purchasing.
Whether you’re a small business owner, a marketer, or a web developer, having this knowledge at your disposal will empower you to make informed decisions and maximize the success of your online presence. Good luck with your website launch!
Does 500 euros per month sound fairer now when you see that it costs several thousand euros per year for the tools alone, let alone, paying anybody to understand and use them wisely when you are investing that much money?
As an agency of sorts, I avail myself to the best models of these tools so I can use them acoss my clients databases. Meaning that all of these tools and my own expertise; of researching, implementing, and measuring are all included. You are hiring me for about 50 quid a week when you look at it like that.
Hmmm, maybe I need to re-think the pricing (?) No, not really, I have given great thought to the pricing, 500 Euros can be a lot for a mom n pop (son, daughter), business, they will probably get a lot more value than they even realise but might easily be charged 500 quid for what is essentially a business card, not a real business.
For those that know a bit more, they will appreciate that it does take genuine time to do this properly, Im not sitting in a call centre somewhere in the world pressing a button. I’m real, you can even speak and meet up with me. I know they say “AI guy” but they don’t actually mean an AI guy haha
Last updated: June 2023.
Please remember to check the latest conversion rate and the prices of these tools as both may have changed.